Marketing Operations

Volume III of Principles of Practice. Marketing is the delivery system. Messaging is what is delivered. Impressions, reach, engagement and sessions all measure the first and say nothing about the second, which is why a business can watch its numbers rise for years while nothing sells. Volume III sets out the four instruments that sit outside the reporting, because a measurement problem cannot be audited using the measurement that has the problem.

Year

2026

Language

English

Series

Principles of Practice, Volume III

Publisher

National Board of Operations Professionals

Editions

1

Pages

98

ISBN

9798952466029

Data source: Wikidata