David A. Aaker

Marketing research
David A. Aaker, George S. Day · 2003
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonBook details
- Year
- 2003
- Language
- English
- Publisher
- John Wiley and Sons (WIE)
- Editions
- 6
- Pages
- 800
- ISBN
- 9780471451686
Data source: Wikidata
More by David A. Aaker
David A. Aaker

Brand relevance
David A. Aaker · 2011
David A. Aaker

Brand Portfolio Strategy
David A. Aaker · 2004
David A. Aaker

Developing business strategies
David A. Aaker · 1984
David A. Aaker

Marketing research
David A. Aaker · 1980
David A. Aaker
Strategic market management
David A. Aaker · 2011
David A. Aaker

Building Strong Brands
David A. Aaker · 1996
David A. Aaker

Marketing Research, Eighth Edition with SPSS 13.0
David A. Aaker · 2005
David A. Aaker

From Fargo to the World of Brands
David A. Aaker · 2005
David A. Aaker

Strategic Market Management (Strategic Market Managment)
David A. Aaker · 2004
David A. Aaker

(WCS) Strategic Marketing Management 7th Edition Course Pack
David A. Aaker · 2004