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Strategic market management

David A. Aaker · 2011

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About the book

Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition provides greater emphasis on external market analysis, including the value proposition, product category analysis, and more.

Book details

Year
2011
Language
English
Publisher
Wiley
Editions
1
Pages
341
ISBN
9780470317242

Data source: Wikidata

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