Marketing Strategy MasterclassPaul Fifield
Marketing Strategy Masterclass
Paul Fifield · 2008
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About the book
Focuses on the practical details of using a real strategy model (SCORPIO) to develop a plan. This book uses templates to create real plans as the user works through a model. It includes FAQs that intend to support thinking based on company experience.
Book details
- Year
- 2008
- Language
- English
- Publisher
- Elsevier
- Editions
- 1
- Pages
- 628
- ISBN
- 9780080942704
Data source: Wikidata
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