Strategic marketing management 1996-97Paul Fifield

Strategic marketing management 1996-97

Name: Strategic marketing management 1996-97
ISBN: 9780750629140

Paul Fifield · 1996

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About the book

Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practical examples and case studies.

Book details

Year: 1996
Language: English
Series: The CIM workbook series. Marketing
Publisher: Butterworth-Heinemann on behalf of the Chartered Institute of Marketing
Editions: 1
Pages: 371
ISBN: 9780750629140