booktheque

Mastering the New Product Game

Robert G. Cooper · 1986

Where to buy

Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.

View on Amazon

Book details

Year
1986
Publisher
Wadsworth
Editions
1
Pages
292
ISBN
9780039219994

Data source: Wikidata

More by Robert G. Cooper

Winning at new products
Robert G. Cooper · 2011
Product development for the service sector
Robert G. Cooper · 1999
Product Leadership
Robert G. Cooper · 1998
Lean, Rapid, and Profitable New Product Development
Robert G. Cooper · 2005
Winning at new products
Robert G. Cooper · 1986
Winning New Products
Robert G. Cooper · 1986
Generating breakthrough new product ideas
Robert G. Cooper · 2007
Top Oder Flop in Der Produktentwicklung: Erfolgsstrategien
Robert G. Cooper · 2002