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Winning at new products

Robert G. Cooper · 2011

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About the book

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.

Book details

Year
2011
Language
English
Publisher
Basic Books
Editions
1
Pages
408
ISBN
9780465025787

Data source: Wikidata

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