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Media product portfolios

Robert G. Picard · 2013

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About the book

"This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms."--Jacket.

Book details

Year
2013
Language
English
Publisher
Taylor & Francis Group
Editions
7
Pages
272
ISBN
9780415650045

Data source: Wikidata

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