The newspaper publishing industry

The Newspaper Publishing Industry provides a timely, all-inclusive approach to the alluring newspaper business. Robert Picard and Jess Brody, both of California State University at Fullerton, offer insight into the economics of a newspaper as a product that delivers both advertising and information. They also explore business and management issues ranging from increasing diversity to developing telecommunications-based information services. The authors place the social, technological, and economic aspects of this fascinating profession into context.

Year

1996

Language

English

Publisher

Allyn & Bacon

Editions

1

Pages

224

ISBN

9780205161454

Data source: Wikidata