RepositioningJack Trout
Repositioning
Jack Trout · 2010
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About the book
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
Book details
- Year
- 2010
- Language
- English
- Publisher
- McGraw-Hill
- Editions
- 1
- Pages
- 217
- ISBN
- 9780071635592
Data source: Wikidata
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