The Power of Simplicity

It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling author of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues--all without expensive consultants and money-wasting programs. Filled with interviews and case studies (exemplary and otherwise), this book throws a life jacket of reality to readers who are drowning in management fads and wondering why business isn't better.

First sentence: Simple Simon met a pieman going to the fair.

Year

1999

Language

English

Publisher

McGraw-Hill

Editions

6

Pages

224

ISBN

9780071373326

Data source: Wikidata