Service-Dominant Logic of MarketingRobert F. Lusch

Service-Dominant Logic of Marketing

Robert F. Lusch, Stephen L. Vargo, Ruth N. Bolton · 2006

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Book details

Year: 2006
Language: English
Publisher: M.E. Sharpe
Editions: 7
Pages: 449
ISBN: 9780765614919

Data source: Wikidata

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