Robert F. Lusch
Robert F. Lusch
7 books in the database
Books
Service-dominant logicRobert F. Lusch
Service-dominant logic
Robert F. Lusch · 2014
Introduction to retailingRobert F. Lusch
Introduction to retailing
Robert F. Lusch · 2011
Service-Dominant Logic of MarketingRobert F. Lusch
Service-Dominant Logic of Marketing
Robert F. Lusch · 2006
The service-dominant logic of marketingRobert F. Lusch
The service-dominant logic of marketing
Robert F. Lusch · 2006
SAGE Handbook of Service-Dominant LogicRobert F. Lusch
SAGE Handbook of Service-Dominant Logic
Robert F. Lusch · 2018
The Rose PetalRobert F. Lusch
The Rose Petal
Robert F. Lusch · 1995
1985 Ama Educators Proceedings (Series No 51)Robert F. Lusch
1985 Ama Educators Proceedings (Series No 51)
Robert F. Lusch · 1985
Co-authored books and collections
Books that list Robert F. Lusch among their authors but not as the lead author: co-written works, collections and compilations.
RetailingPatrick M. Dunne
Retailing
Patrick M. Dunne · 2004
Commercial SocietyCathleen A. Johnson
Commercial Society
Cathleen A. Johnson · 2019
Custom Retailing and ECommerce ChaptersPatrick M. Dunne
Custom Retailing and ECommerce Chapters
Patrick M. Dunne · 2013
Toward a Better Understanding of the Role of Value in Markets and MarketingStephen L. Vargo
Toward a Better Understanding of the Role of Value in Markets and Marketing
Stephen L. Vargo · 2012