Stephen L. Vargo
Toward a Better Understanding of the Role of Value in Markets and Marketing
Stephen L. Vargo, Robert F. Lusch, Naresh K. Malhotra · 2012
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- Year
- 2012
- Language
- English
- Publisher
- Emerald Publishing Limited
- Editions
- 1
- Pages
- 275
- ISBN
- 9781780529134
Data source: Wikidata