The new emerging market multinationalsRajeev Batra

The new emerging market multinationals

Rajeev Batra · 2012

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About the book

"Renowned experts in global branding and marketing, the authors of The new emerging-market multinationals conducted an in-depth study of 39 EMNCs to reveal the innovative complete-from-below strategies and tactics fueling these companies' meteoric rise"--Jacket.

Book details

Year: 2012
Language: English
Publisher: McGraw-Hill
Editions: 2
Pages: 335
ISBN: 9780071782890

Data source: Wikidata

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