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The political marketing game

Jennifer Lees-Marshment · 2011

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About the book

"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--

Book details

Year
2011
Language
English
Publisher
Palgrave Macmillan
Editions
4
Pages
259
ISBN
9780230537774

Data source: Wikidata

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