The Political Marketing Revolution

The author discusses how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence.

Year

2004

Language

English

Publisher

Manchester University Press

Editions

2

Pages

272

ISBN

9780719063060

Data source: Wikidata