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Theory of media literacy

W. James Potter · 2004

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About the book

"Theory of Media Literacy: A Cognitive Approach explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning."--Jacket.

Book details

Year
2004
Language
English
Publisher
SAGE Publications, Incorporated
Editions
4
ISBN
9781452245409

Data source: Wikidata

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