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Vision aids in America

Kerry Segrave · 2011

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About the book

"This text examines the marketing and selling of eyewear with attention paid to strategies and the internal structures of the industry and its regulations. This critical examination reveals how a relatively simple and functional item such as corrective eyewear could be transformed through marketing into a fashion accessory and a personal statement"--Provided by publisher.

Book details

Year
2011
Language
English
Publisher
McFarland
Editions
1
Pages
212
ISBN
9780786462919

Data source: Wikidata

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