Web Metrics
Jim Sterne · 2002
Where to buy
Check today’s price on Amazon. We do not show prices because they change daily.
View on AmazonAffiliate link. As an Amazon Associate we earn from qualifying purchases.
About the book
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience Companion Web site contains links to online tools, resources, and white papers
First sentence: How about a World Wide Web simulator?
Book details
- Year
- 2002
- Language
- English
- Publisher
- Wiley
- Editions
- 4
- Pages
- 356
- ISBN
- 9780471220725
Data source: Wikidata
More by Jim Sterne
