World Wide Web marketing

Here it is! The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including: Interactivity Affiliate marketing Using B2B technology to sell through resellers Wireless marketing eMetrics, or how to measure online marketing strategies Data mining techniques

First sentence: Marketing on the World Wide Web finds us stepping off the highway of 500 cable channels and into a quiet field of 500 million channels.

Year

1995

Language

English

Publisher

John Wiley & Sons Inc (Computers)

Editions

3

Pages

416

ISBN

9780471315612

Data source: Wikidata