Kotler on Marketing
Philip Kotler · 1999
על הספר
Kotler on Marketing offers his essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium. Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by hypercompetition, globalization, and the Internet. Perhaps most important, Kotler on Marketing can be read as a penetrating book-length discourse on the 14 questions asked most frequently by managers during the 20-year history of Kotler's worldwide lectures. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors.
המשפט הראשון: AS THE WORLD spins into the next millennium, both citizens and businesses wonder what is ahead.
פרטי הספר
- שנה
- 1999
- הוצאה
- Free Press
- מהדורות
- 2
- עמודים
- 270
- ISBN
- 9780684860381
מקור הנתונים: Wikidata
עוד של Philip Kotler
