Lateral marketing

This book defines a framework and theory for lateral marketing and the development of breakthrough ideas that will succeed in a consumer market already over-saturated. By removing the limitations of traditional marketing as a mechanism for developing new ideas, the authors show marketers how to beat the high odds of product failure and achieve breakthrough success.

שנה

2003

שפה

Chinese

הוצאה

Zhong xin chu ban she

מהדורות

1

עמודים

188

ISBN

9787508603216

מקור הנתונים: Wikidata