Philip Kotler

Marketing for hospitality and tourism
Philip Kotler, John T. Bowen, James C. Makens · 1996
על הספר
Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.
פרטי הספר
- שנה
- 1996
- שפה
- English
- הוצאה
- Prentice Hall
- מהדורות
- 6
- עמודים
- 960
- ISBN
- 9780131193789
מקור הנתונים: Wikidata
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