Marketing to Arab Minds

Based on more than 200 advertising campaigns and case studies, this book explores geographic, demographic, psychographic, and behavioral segmentation across Arab markets. It explains how lifestyle, culture, religion, and identity shape purchasing behavior and how to build messages that genuinely resonate.

שנה

2025

שפה

English

סדרה

Escaping; The MMM (Modern Marketing Mindset)

הוצאה

Independently published

מהדורות

1

עמודים

179

ISBN

9798272332387

מקור הנתונים: Wikidata