The Secret of Slogans That Sell

Description: This book explains how positioning, value propositions, and slogan development influence customer perception and purchasing decisions. It argues that many slogans sound poetic but communicate nothing, and shows how to build positioning-based messaging that customers remember and act on.

שנה

2025

שפה

English

סדרה

Escaping; The MMM (Modern Marketing Mindset)

הוצאה

Independently published

מהדורות

1

עמודים

140

ISBN

9798272334329

מקור הנתונים: Wikidata