Political Marketing and British Political Parties

Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...

שנה

2002

שפה

English

הוצאה

Manchester University Press

מהדורות

3

עמודים

272

ISBN

9780719060168

מקור הנתונים: Wikidata