The political marketing game

"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism"--

שנה

2011

שפה

English

הוצאה

Palgrave Macmillan

מהדורות

4

עמודים

259

ISBN

9780230537774

מקור הנתונים: Wikidata