The Political Marketing Revolution

The author discusses how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence.

שנה

2004

שפה

English

הוצאה

Manchester University Press

מהדורות

2

עמודים

272

ISBN

9780719063060

מקור הנתונים: Wikidata