Principles of marketing

“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”

שנה

1980

שפה

English

הוצאה

Pearson Education, Limited

מהדורות

47

דירוג קוראים

4.6 / 5 (23)

עמודים

736

ISBN

9789810679521

מקור הנתונים: Wikidata