Philip Kotler

Social marketing
Philip Kotler · 1989
על הספר
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.
פרטי הספר
- שנה
- 1989
- שפה
- English
- הוצאה
- Sage Publications
- מהדורות
- 2
- עמודים
- 444
- ISBN
- 9781412956475
מקור הנתונים: Wikidata
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