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Leigh McAlister

9 books in the database

Books

Essential readings in marketing
Leigh McAlister · 2006
A theory of consumer promotions
Leigh McAlister · 2023
Identifying substitute and complementary relationships revealed by consumer variety seeking behavior
Leigh McAlister · 2018
Variety seeking behavior
Leigh McAlister · 2018
A dynamic attribute satiation model of variety seeking behavior
Leigh McAlister · 2015
Advances in Consumer Research
Leigh McAlister · 1993
Research in Marketing: A Research Annual
Leigh McAlister · 1982
Promoting a Product Line
Leigh McAlister · 1989
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern, and Profitability (Report No. 86-110)
Leigh McAlister · 1986

Co-authored books and collections

Books that list Leigh McAlister among their authors but not as the lead author: co-written works, collections and compilations.

Managing Market Share When Consumers Seek Variety
Fred M Feinberg · 2018
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
Peter S Fader · 2018