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Essential readings in marketing

Leigh McAlister, Ruth Bolton, and Ross Rizley · 2006

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About the book

A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic.

Book details

Year
2006
Language
English
Publisher
Marketing Science Institute
Editions
1
ISBN
9780965711456

Data source: Wikidata

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