Leigh McAlister

Identifying substitute and complementary relationships revealed by consumer variety seeking behavior
Leigh McAlister · 2018
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonBook details
- Year
- 2018
- Language
- English
- Publisher
- Creative Media Partners, LLC
- Editions
- 4
- ISBN
- 9780343172176
Data source: Wikidata
More by Leigh McAlister
Leigh McAlister

Essential readings in marketing
Leigh McAlister · 2006
Leigh McAlister

A theory of consumer promotions
Leigh McAlister · 2023
Leigh McAlister

Variety seeking behavior
Leigh McAlister · 2018
Leigh McAlister

A dynamic attribute satiation model of variety seeking behavior
Leigh McAlister · 2015
Leigh McAlister
Advances in Consumer Research
Leigh McAlister · 1993
Leigh McAlister
Research in Marketing: A Research Annual
Leigh McAlister · 1982
Leigh McAlister
Promoting a Product Line
Leigh McAlister · 1989
Leigh McAlister
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern, and Profitability (Report No. 86-110)
Leigh McAlister · 1986