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According To Kotler

Philip Kotler · 2005

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About the book

"According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts."--Jacket.

Book details

Year
2005
Language
English
Publisher
AMACOM/American Management Association
Editions
1
Pages
168
ISBN
9780814472958

Data source: Wikidata

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