booktheque

Advertising, promotion, and other aspects of integrated marketing communications

Terence A. Shimp · 2010

Where to buy

Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.

View on Amazon

About the book

This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.

Book details

Year
2010
Language
English
Publisher
South-Western Cengage Learning
Editions
1
Pages
668
ISBN
9780324593600

Data source: Wikidata

More by Terence A. Shimp

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Terence A. Shimp · 2006
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp · 2002
Advertising, Promotion and Supplemental Aspects of IMC
Terence A. Shimp · 1999
Custom Marketing Management
Terence A. Shimp · 2014
Custom Advertising and Promotion
Terence A. Shimp · 2014
Integrated Marketing Communication in Advertising and Promotion
Terence A. Shimp · 2010
Advertising, Promotion and Supplemental Aspects of Intergrated Marketing Communications
Terence A. Shimp · 2000
Shimp Promot Manmt/Markt Comm
Terence A. Shimp · 1990
Visaplus
Terence A. Shimp · 1986