Advertising, Promotion and Supplemental Aspects of Integrated Marketing CommunicationsTerence A. Shimp

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Terence A. Shimp · 2002

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Book details

Year: 2002
Language: English
Publisher: South-Western College Pub
Editions: 2
Pages: 672
ISBN: 9780030352713

Data source: Wikidata

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