Advertising, Promotion and Supplemental Aspects of IMCTerence A. Shimp

Advertising, Promotion and Supplemental Aspects of IMC

Terence A. Shimp · 1999

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Book details

Year: 1999
Language: English
Publisher: Dryden Press
Editions: 2
Pages: 704
ISBN: 9780030211133

Data source: Wikidata

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