B2B Brand ManagementPhilip Kotler
B2B Brand Management
Philip Kotler, Waldemar Pfoertsch, I. Michi · 2010
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonThis is an affiliate link: if you buy through it, the site earns a small commission at no extra cost to you, which helps us bring quality content and maintain the site. As an Amazon Associate we earn from qualifying purchases.
Book details
- Year
- 2010
- Language
- English
- Publisher
- Springer
- Editions
- 4
- Pages
- 357
- ISBN
- 9783642064708
Data source: Wikidata
More by Philip Kotler
Strategic Marketing for Health Care OrganizationsPhilip Kotler

Strategic Marketing for Health Care Organizations
Philip Kotler · 2019
Marketing ManagementPhilip Kotler

Marketing Management
Philip Kotler · 2016
Marketing Management 3rd edn ePub eBookPhilip Kotler

Marketing Management 3rd edn ePub eBook
Philip Kotler · 2016
Confronting capitalismPhilip Kotler

Confronting capitalism
Philip Kotler · 2015
Winning global marketsPhilip Kotler

Winning global markets
Philip Kotler · 2014
Marketing ManagementPhilip Kotler

Marketing Management
Philip Kotler · 2013
Good worksPhilip Kotler

Good works
Philip Kotler · 2012
A Framework for Marketing ManagementPhilip Kotler

A Framework for Marketing Management
Philip Kotler · 2011
Winning At InnovationPhilip Kotler

Winning At Innovation
Philip Kotler · 2011
Ingredient BrandingPhilip Kotler

Ingredient Branding
Philip Kotler · 2010