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FAQs on marketing

Philip Kotler · 2008

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About the book

Philip Kotler is the world's most recognised thinker and writer in marketing. This essential book about marketing is presented in a Q&A format and enables Kotler to tackle the key elements and issues in marketing today.

Book details

Year
2008
Language
English
Publisher
Marshall Cavendish Business
Editions
1
Pages
168
ISBN
9781905736492

Data source: Wikidata

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