How to Become a Marketing Superstar

HOW TO BECOME A MARKETING SUPERSTAR is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories. Chapters include:Customers Fire Employees Every DayBeware the Constellation Theory of MarketingMake A Big Splash, Instead of A Lot of Little RipplesAlways Have A President’s PipelineOwn A Market, Not A MillThe Long & Short Definitions of Marketing

First sentence: Ka-ching! Ka-ching! The worldwide sound of a cash register ringing.

Year

2002

Language

English

Publisher

Hyperion

Editions

4

Pages

192

ISBN

9780786868247

Data source: Wikidata