Marketing for hospitality and tourismPhilip Kotler

Marketing for hospitality and tourism

Philip Kotler, John T. Bowen, James C. Makens · 1996

Where to buy

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About the book

Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.

Book details

Year: 1996
Language: English
Publisher: Prentice Hall
Editions: 6
Pages: 960
ISBN: 9780131193789

Data source: Wikidata

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