Marketing management

Marketing Managementcollectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, you'll have the knowledge and tools to succeed in the new market environment around you.

Year

1973

Language

English

Publisher

Prentice Hall

Editions

24

Reader rating

4.1 / 5 (37)

Pages

784

ISBN

9780130122179

Data source: Wikidata