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Principles of marketing

Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong · 1980

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About the book

“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”

Book details

Year
1980
Language
English
Publisher
Pearson Education, Limited
Editions
47
Reader rating
4.6 / 5 (23)
Pages
736
ISBN
9789810679521

Data source: Wikidata

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