Servqual, a multiple-item scale for measuring customer perceptions of service qualityA Parasuraman
Servqual, a multiple-item scale for measuring customer perceptions of service quality
A Parasuraman, A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry · 1986
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Book details
- Year
- 1986
- Language
- English
- Series
- Working paper / Marketing Science Institute -- no. 86-108
- Publisher
- Marketing Science Institute
- Editions
- 3
- Pages
- 39
- ISBN
- 9789997059536
Data source: Wikidata