Social marketing

The Third edition of Social Marketing will be positioned as a core textbook for advanced undergraduate and graduate courses in social marketing, consumer behavior, health communication, social change, and public communication. The book examines how social marketing can be used as a strategy for changing behavior.It highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves.

Year

2007

Language

English

Publisher

Sage Publications, Inc

Editions

4

Pages

456

ISBN

9781412956475

Data source: Wikidata