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Techno-ready marketing

A. Parasuraman · 2007

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About the book

"Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced by unique beliefs that do not apply to conventional products and services."--Jacket.

Book details

Year
2007
Language
English
Publisher
Free Press
Editions
3
Pages
240
ISBN
9781416576631

Data source: Wikidata

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