Escaping Price Wars

Competitors can offer similar products at similar prices, so companies face a strategic fork: either spend heavily on product development or discover overlooked customer groups that competitors ignore. This book introduces strategic marketing through creative observation, sharper segmentation, and market positions that reduce direct price competition.

Year

2025

Language

English

Series

Escaping; The MMM (Modern Marketing Mindset)

Publisher

Independently published

Editions

1

Pages

129

ISBN

9798272330635

Data source: Wikidata