Marketing to Arab Minds

Based on more than 200 advertising campaigns and case studies, this book explores geographic, demographic, psychographic, and behavioral segmentation across Arab markets. It explains how lifestyle, culture, religion, and identity shape purchasing behavior and how to build messages that genuinely resonate.

Year

2025

Language

English

Series

Escaping; The MMM (Modern Marketing Mindset)

Publisher

Independently published

Editions

1

Pages

179

ISBN

9798272332387

Data source: Wikidata