The Secret of Slogans That Sell

Description: This book explains how positioning, value propositions, and slogan development influence customer perception and purchasing decisions. It argues that many slogans sound poetic but communicate nothing, and shows how to build positioning-based messaging that customers remember and act on.

Year

2025

Language

English

Series

Escaping; The MMM (Modern Marketing Mindset)

Publisher

Independently published

Editions

1

Pages

140

ISBN

9798272334329

Data source: Wikidata